NationsBenefits Acquires Good Measures to Advance Food-as-Medicine Offerings
NationsBenefits has acquired Good Measures, a company specializing in personalized food prescriptions and nutritional coaching, to expand its food-as-medicine capabilities. This strategic move aims to integrate clinical nutrition support with supplemental benefit platforms, including grocery delivery services through partnerships like Instacart.
HNH Insight
This acquisition highlights the growing trend of healthcare technology companies consolidating to provide comprehensive 'Food is Medicine' solutions that combine clinical guidance with retail grocery access.
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